Suchergebnisse

In line with the "relationship management" theory, which claims that in order for an organization to be successful it needs to put ef-ort into establishing and nurturing relationships with its publics and balance mutual interests (Ledingham, 2006, 2011), the main goal of this chapter is to analyse whether or not online communication tools stimulate citizen-politician relationships. In particular, we aim to find out and reflect on how social media is being used to foster interaction and dialogue between citizens and Members of Parliament, specifically at the Portuguese Parliament – Assembleia da República. Our main focus is on this relationship, considering the representative democratic principles that work towards public dialogic needs in a framework of legitimization and transparency, and isolating it from structures and interactions on the platforms made available centrally by the political party or by the Parliament. ; info:eu-repo/semantics/publishedVersion

This paper seeks to understand whether there is a concern in a municipal body as the Covilhã City Council to legitimize itself; gauge how it legitimizes the public processes of urgent matters, such as the Covid-19 process; and find out which categories of moral legitimacy suggested by Suchman (1995) are more important for the citizens of the municipality. In this case, legitimation through municipal communication was analyzed based on an in-depth interview with the professional responsible for communication, content analysis of press releases released by Covilhã City Council, and with data collected in four focus groups in order to understand the legitimating processes and expectations from the citizens' point of view.
The results show that there an intention on legitimizing that is not translated in a strategic or tactical-planned way. Although there is an intense communication around the urgent public process, with about 14 press releases referring to it in the period of six months, these are limited to a more informative character and to the dissemination of activity and political decisions, rather than strategic or with contents that seek legitimization processes with implicit and/or symbolic dimensions. From the analysis of communication management, despite the professionalization and even a structure in the body in question, there is no decision-making autonomy, nor monitoring of the public or planning according to analyses. In this way, ad-hoc communication may mirror momentary mental strategies of the manager and the team of communication and public relations professionals, but does not consider an analysis of publics, nor the production of specific materials for each segment of citizens. These findings are in line with conclusions from studies of government communication, which suggest the need for a strategic and not only tactical approach to build intangibles (e.g. Sanders and Canel, 2013).
Furthermore, the study reveals that citizens have expectations in various dimensions, including public communication in awareness-raising processes and strategies with preference to better suited tools to all age groups. As a conclusion we can state that there is no satisfaction of the communicative needs and consequently legitimacy is in question.
The focus group analysis shows that younger citizens seek and expect communication processes at the level of the role of politicians and dialogical processes; the dialogical and procedural expectations decrease with the age of the groups. However, there is a predominance of structural legitimacy in all Portuguese groups, which mostly include national and regional bodies. The roles of local processes are left to the background. Consequential legitimacy has less relevance.
The professional practice of communication in the public sector in the case of Covilhã Municipality regarding Covid falls short of what is proposed by the academic discipline. This study contributed to reinforce the idea that legitimacy and legitimation processes are always contextual and dependent on the environment and that, therefore, without research on publics, strategic management and strategic plans it is not possible to have an effective communication management in the public sector.

Purpose To introduce a theoretical frame regarding the meaning of legitimacy as an intangible asset of the public sector; to test a way of operationalizing legitimacy typologies that allows exploring and comparing how citizens from two countries evaluate the legitimacy of public policies; to suggest implications for governments' legitimacy-building strategies in shared international crisis, such as the refugees coming from the Syrian-region. Design/methodology/approach Building on Suchman's typology, it was defined and categorized different types of legitimacy into concrete measurable, communication related statements concerning consequential, procedural, structural and personal. For the illustrative example, four focus groups were conducted in two different European societies as a mean to have two poles of comparison. Findings The paper reports current understanding of legitimacy by citizens, discusses how different legitimacy types might demand different communication and public diplomacy approaches. The basis for hypothesis for further research on how governments should build legitimacy during emerging societal issues such as immigration policies is set. Practical implications It proposes a typology and its operationalization, discusses how communication might shape legitimacy and profiles the challenge governments have in building it. Within a public diplomacy context, it brings clues for new strategies to the challenge of explaining policies on international crisis combining the tension of domestic with foreign publics. Originality/value There is little research so far in search for clues for communication strategies for the legitimacy of policies on the 2015 European refugee´s crisis. This contributes to the emerging area of intangible assets in the public sector and tests a focus group research strategy with both hermeneutical and pragmatic aims. Combine public diplomacy theory with public sector intangible assets theory to respond to the tension of internal and external publics demands. ; peerReviewed

<p>A sociedade contemporânea tem apresentado uma preocupação crescente com o impacto ambiental provocado pelo desenvolvimento econômico e tecnológico. Em consequencia dessa preocupação, e de pesquisas que indicam a possibilidade de existirem impactos negativos como consequencia da utilização intensa dos recursos naturais. A comunidade científica, em conjunto com a sociedade, os governos e as organizações, desenvolveu o conceito de desenvolvimento sustentável, bem como, algumas metodologias para avaliar o nível de sustentabilidade local, nacional ou do planeta. A partir deste contexto, o objetivo desse artigo, é por meio de pesquisa bibliográfica e documental, contribuir para a reflexão sobre o que é sustentabilidade e a metodologia Barômetro da Sustentabilidade (BS). Complementar ao estudo bibliográfico apresenta-se uma a aplicação da metodologia BS ao município de Taubaté-SP, por meio da coleta, tabulação e análise quantitativa e qualitativa de diversas fontes. A análise dos dados coletados de acordo com a metodologia BS, indica que o município de Taubaté-SP encontra-se num patamar de quase sustentável.</p>

O artigo em tela objetiva analisar o que revelam (qualitativamente e quantitativamente) as produções acadêmicas publicadas em 10 anos - entre 2012 e 2021 - sobre os termos "práticas corporais e corporalidade. Trata-se de uma pesquisa bibliográfica que investigou teses, dissertações e artigos científicos identificados e analisados em ambientes virtuais, como a Biblioteca Digital de Teses e Dissertações (BDTD) e o Scielo Brasil. O texto revela que as produções encontradas se concentram especialmente nas regiões sul e sudeste do Brasil, apontando a carência de discussões e investigações nas demais regiões do território brasileiro. Além disso, os dados mostram que o índice de publicações sobre o tema foi maior após o ano de 2016 e os trabalhos selecionados para análise utilizaram metodologias diversas, com predominância para o método qualitativo.

As constantes inovações tecnológicas trazem consigo um cenário desafiador com novas tendências de consumo, com alta competitividade, e o Big Data surge como uma tecnologia que amplia a visão da organização no que se refere a favorecer as decisões estratégias. Diante disso, o objetivo deste estudo é analisar a influência da adoção do Big Data na análise do conhecimento da tecnologia e da propensão do uso por gestores. A amostra analisada foi constituída de 118 organizações, representadas pelos seus respectivos gestores. O instrumento de pesquisa foi adaptado ao modelo de Lunardi, Dolci e Maçada (2010) por meio de uma coleta de dados com o uso de um survey. Para o tratamento dos dados desta pesquisa, optou-se pelo modelo baseado no Partial Least Squares. Como resultado, o construto Utilidade Percebida indicou ser o mais representativo do modelo, indicando que os respondentes acompanham as tendências tecnológicas que emergem e mantem-se atualizados em relação àquelas que considerem relevantes, entendendo que as aplicações de Big Data simplificam suas tarefas e o desempenho organizacional. Por fim, o estudo propõe que o modelo pode ser aplicado com seus devidos ajustes em atenção as novas tecnologias.

The objective of this study was to evaluate the performance and intestinal health of nursery-phase piglets (22 to 64 days of age) fed a diet supplemented with organic acids and prebiotics or a diet supplemented with colistin. One hundred fifty weaned piglets 22 days old and with an initial weight of 5.56 kg were allotted to pens based on BW in a completely randomized block design to one of three treatment diets: T1, negative control; T2, colistin (10 mg/kg); and T3, mannan oligosaccharides + beta-glucans + ammonium formate, formic acid, ammonium propionate and acetic acid (1 kg/ton). The daily feed intake, daily weight gain, feed conversion, diarrhea score, cecal Lactobacillus, E. coli and fecal coliform content, and proinflammatory and anti-inflammatory cytokine concentrations were evaluated. The performance results considering the whole nursery phase showed a better (P < 0.05) feed conversion for T3 (1.593) and T2 (1.602) compared with T1 (1.679). The diarrhea score of T2 was lower than that of T1 (P < 0.05) and similar to that of T3 (P ≥ 0.05). The piglets that received T3 presented a greater concentration of proinflammatory cytokines at 36 days of age than T1, similar to T2 (p < 0.05), with the exception of TNFa, where T3 was superior to all groups, whereas at 57 days of age the piglets that received T2 presented a greater concentration of inflammatory cytokines. The piglets fed diets supplemented with a combination of mannan oligosaccharides, beta-glucans and acidifiers, representing an alternative to growth-promoting antibiotics, performed similarly to those fed colistin-supplemented diets.